Labels:computer | hakham | laptop | monitor | plant OCR: DATABASES 613 A more complex type of data analysis can reveal sequences of events that predict future trends and patterns. Predictive analytics refers to branch of data mining that focuses on predicting future probabilities and trends makes use of statistical algorithms, neural networks and optimization research to discover patterns in data. For example researchers might use predictive analytics predict customer behavior unmask terrorists fore- cast storm paths, or determine genetic susceptibility to certain diseases. Data mining and predictive analytics are sometimes criticized for finding relationships, patterns, and trends when none actually exist. You could for example, use data mining to look for trends in lottery numbers and loca tions Suppose that data mining reveals that October's ...
